Classically Trained Marketer…..
Senior marketing executive, Fortune 500 consumer package goods trained with long and varied consumer product industry experience with particular focus on targeting children and female consumers.
Meets Web 2.0
Experienced social media marketer engaged in conversation monitoring, content creation and activity streaming on major social media sites, blogs and blog networks. Particular expertise in reaching female (soccer moms, boomer women) and green consumers.
*Winner Shorty Awards green category for @greenmoms
Proven success in change management and developing new corporate marketing initiatives in consumer package goods; housewares, technology, B2B, toys and other consumer products; in house in various marketing positions, including Director of Marketing, and as a consultant.
Expertise in new product development and launch; market research; marketing communications/ copy writing; trade and consumer promotions; advertising, implementing sustainability initiatives and online marketing, including social networking and media.
Savvy budget minded marketer with extensive P&L management experience in both good and challenging times, including ability to restructure and rationalize product lines and market on a shoestring.
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